Globalization Case Study – KINDLE

An article to read about Amazon and their customer tracking policy http://www.wired.com/techbiz/media/news/2005/03/67034

Untitled-2A general presentation about the company : http://money.howstuffworks.com/amazon.htm

Read this presentation of a KINDLE and compare with our ad for Kindle’s launch in 2007, studied in class : http://www.amazon.com/Kindle-Ereader-ebook-reader/dp/B007HCCNJU

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